Occasionally we get things in to review and generally I wouldn’t be the one writing about wine but I was fascinated about the most interesting aspect of what we received in this box…the packaging. I know it might be odd that a Southern based food blog would be talking about packaging, but I suddenly saw a sustainble future for wine. A future that I hope other vineyards will get behind, it just will take a certain shift in stigma and hopefully more folks willingness to find a place for a cardboard bottles of wine on their counters.
Thanks to the folks from Underdog Wine Merchants they gave us the opportunity to sample some new wines in some interesting new packaging referred to as the Ocatavin Home Wine Bar. I must admit that I don’t normally fall for marketing speak, or gimmicks. In this case this particular box wine is being marketed as a winebar in a box. This is their version of box wine, that has a good shelf life and will stay fresh because of the vacuum packed bag they use on the wine. So how did it work?
Great! The wine stays fresh, and because it has a little spout it’s convient to have a small glass of wine without worrying about wasting a bottle of wine because you’ve popped the cork. Which brings me to where I see the future of these box wines. Because they stay fresh, you could potentially have several quality box wines open such that you have options always available, one glass at a time, always fresh. Not to mention it keeps wine from being wasted after its been opened and spoiled from oxidation or the dread cork problems that have plagued wines for centuries. Another huge perk is that these box wines are much more environmentally friendly, less fragile and more affordable. Whether it’s marketing speak or not, there is potential in the home wine bar, but first consumers must get past the box stigma.
I would love to see more vineyards experimenting with packageing like this, especially if it can bring even better prices and wines in bulk. Imagine if we could get a case of wine by volume, in a box, that would last a year in a small box. A box wine that you could keep in your pantry and pour a glass any time. Maybe some day. I think more people could get behind that. Stay Hungry Y’all!
-The Hungry Southerner